Social Media 101™ Self-Study CE Course for Beauty Professionals

Social media plays a major role in today’s beauty industry—but without structure, it can quickly become overwhelming and unproductive.

✨ Social Media 101™ is a self-study continuing education course designed for licensed estheticians and cosmetologists who want to build a clear, professional, and effective social media presence that supports business growth—not burnout.

This course focuses on foundational strategy, helping you understand how to use social media intentionally to attract clients, increase visibility, and support long-term success.

🧠 What You’ll Learn

✔️ The role of social media in a modern beauty business
✔️ How to create a professional online presence aligned with your brand
✔️ Content basics that support engagement and client trust
✔️ How social media impacts bookings, sales, and visibility
✔️ Simple strategies to stay consistent without overwhelm
✔️ Best practices for ethical, professional online behavior

This course is designed to give you clarity and direction, not trends or pressure to “go viral.”

🏛 Continuing Education Details (Illinois)

• Earn 5 Illinois CEU hours
• Illinois CE Sponsorship Number: #190.000770
• Meets Illinois CE requirements for licensed beauty professionals

📺 Course Format

• Self-study / on-demand
• Complete on your own schedule
• Structured, easy-to-follow instruction
• Certificate of Completion provided

👩🏽💼 Who This Course Is For

✔️ Licensed estheticians
✔️ Licensed cosmetologists
✔️ Beauty professionals growing their online presence
✔️ Providers seeking CE hours with real-world application

✨ Why This Course Matters

Social media should support your business—not run it.

This course helps you:

• Build confidence online

• Use social media with intention

• Reduce stress and confusion

• Create a presence that reflects your professionalism

• Meet CE requirements while strengthening business skills

🎓 If social media feels overwhelming, this foundational course will help you approach it with clarity and confidence.