About Us

Armenthia Carr is an award-winning Licensed Esthetician, Master Educator, beauty industry mentor, speaker, content creator, and founder of IAMA Artistry LLC. With over 15 years of experience in the beauty industry, she is dedicated to elevating beauty professionals through advanced education, mentorship, state board preparation, continuing education, and results-driven professional training.

Through IAMA Artistry, Armenthia provides education and support for beauty professionals at every stage of their career journey. Her work includes in-person advanced esthetics training, virtual education, continuing education courses, state board exam preparation, private mentorship, professional development, and business guidance for licensed beauty professionals who desire more confidence, structure, and sustainability in the industry.

Throughout her career, Armenthia has trained and mentored over 1,000 beauty professionals nationwide, earning a reputation for her practical teaching style, deep industry knowledge, and commitment to raising professional standards. Her approach bridges real-world experience, modern education, and industry integrity, helping students and licensed professionals build confidence, sharpen their skills, and create sustainable careers beyond the treatment room.

Armenthia’s background spans medical aesthetics, advanced skincare treatments, corrective skincare, curriculum development, continuing education, state board preparation, and professional mentorship. She has worked hands-on in clinical and spa settings, taught in formal educational environments, developed training programs, and guided both first-time test takers and repeat examinees through the licensure process with clarity and confidence.

Her impact in the beauty industry continues to grow. Armenthia was named ASCP’s 2026 Esthetician of the Year, has been recognized as an award-winning educator, and is a contributing author for Milady’s upcoming 13th Edition Esthetics textbook. Her professional insight has also been featured in industry publications, including Skin Inc. and ASCP Skin Deep, where she continues to use her voice to educate, inspire, and advocate for beauty professionals.

In addition to her educational work, Armenthia is the owner of Ur Skin Therapist, a professional skincare spa in Central Arkansas offering advanced facials, corrective skincare, waxing, threading, lash services, brow services, and personalized skin education. Through Ur Skin Therapist, she provides expert-led skin consultations using advanced AI skin analysis technology to take a deeper look at the skin beyond what the eye can see. This allows her to better understand each client’s skin concerns, patterns, hydration levels, texture, congestion, pigmentation, and overall skin health before creating a customized treatment and home-care plan.

Armenthia specializes in corrective skincare, skin of color, hyperpigmentation, acne-prone skin, sensitive skin, aging skin, advanced facial treatments, chemical peels, dermaplaning, hydrofacials, Brazilian waxing, brow shaping, and personalized skincare plans. Her client-care approach combines professional expertise, modern technology, ingredient knowledge, and realistic education to help clients understand their skin and feel confident in their results.

Armenthia is also a beauty industry content creator known online as @ur.skin.therapist. Through her digital platform, she shares professional education, real-world industry insight, skincare guidance, and transparent conversations that support beauty professionals and skincare clients nationwide. Her content reflects her mission to make education more accessible, honest, and impactful.

Through IAMA Artistry, Armenthia offers:

In-person advanced esthetics training
Virtual education and continuing education courses
State board preparation and exam readiness support
Private mentorship and 1:1 professional guidance
Professional development for beauty entrepreneurs
Advanced skincare education for clients and licensed professionals

Her work is rooted in integrity, education, faith, and real results, not trends, shortcuts, or surface-level success. Whether preparing students for licensure, mentoring licensed professionals, treating clients in the treatment room, creating educational content, speaking on national platforms, or teaching advanced techniques, Armenthia leads with clarity, intention, and a commitment to excellence.

“Be the change you wish to see in the beauty industry.”
— Armenthia Carr

Inspired by Proverbs 31:25 — “She is clothed with strength and dignity, and she laughs without fear of the future.” Armenthia’s mission is grounded in purpose, confidence, service, and obedience to the assignment God has placed on her life.

IAMA Artistry exists to support beauty professionals at every stage of their journey, from licensure to long-term career growth , through trusted education, mentorship, professional development, and experience-led expertise.