About Us

Hi, love! I’m Armenthia Carr — wife, mother, Licensed Esthetician, Award-Winning Master Educator, Illinois Approved CE Sponsor (#190.000770), advanced esthetics instructor, state board prep coach, AI-in-beauty expert, Skin of Color specialist, and the heart behind IAMA Artistry LLC.

I created IAMA Artistry to be the one thing so many beauty professionals tell me they’ve never had:
a safe, supportive, faith-filled space to grow, learn, and elevate in this industry.

For the last 15+ years, I’ve been teaching, developing curriculum, mentoring, coaching, and helping beauty pros build the careers they dream about — with clarity, confidence, and purpose.

✨ What I Teach in Arkansas

Let’s clear this up — Arkansas doesn’t require CEU hours, and that’s perfectly fine.

Professionals don’t come to my classes because they need hours.

They come because they want:

Advanced Techniques

Hands-on Training

Real-World Explanations

Honest Guidance

A teacher who actually cares

From chemical peels to dermaplaning, from ingredients mastery to Skin of Color education, I’m here to help estheticians learn the kind of education that truly transforms their skill set.

✨ My CEU Courses in Illinois

As an Approved CE Sponsor, I offer continuing education for estheticians, cosmetologists, nail techs, hair braiders, and beauty educators who need CE hours to renew their licenses.

And people keep coming back because my CEU classes are:

Easy to understand — no confusing jargon or overcomplicated explanations

Engaging and interactive — you’re not just sitting and listening, you’re learning

Focused on real-world results — everything I teach is something you can use immediately

Supportive and judgment-free — you can ask anything, and you’ll get answers that make sense

Taught by someone who’s been in the field — I teach from experience, not theory

Designed to build confidence, not overwhelm — you leave feeling stronger and more capable

Professionals across the Midwest choose my CE courses because they know they’re going to learn, grow, and feel supported every step of the way.

✨ Helping Students Pass Their State Board Exam

One of my greatest joys is helping esthetician students become licensed estheticians.

My Advanced State Board Prep Practice Exam was created because I saw how stressed students were walking into their written and practical exams. So I built something that:

Feels just like the real test

Randomizes questions every attempt

Strengthens test-taking confidence

Helps students think like licensed pros

Prepares them to pass — often on the first try

The messages I get that say, “I PASSED!” will always be one of my favorite parts of this work.

✨ Why I Do This Work

I became an educator because I wanted to be the mentor I wish I had in the beginning.

Over the years I’ve:

Written esthetics curriculums

Trained future educators

Mentored Thousands of beauty professionals

Coached pros through growing, redefining, and elevating their careers

Education is not just what I do — it’s who I am.

✨ Skin of Color Is My Passion

I’m known for my deep expertise in melanin-rich skin, hyperpigmentation, and corrective skincare. I love helping clients and professionals understand how to care for Skin of Color safely, ethically, and effectively.

✨ Helping Beauty Pros Build Their Exit Strategy

Let’s be honest…
Your back, your knees, your hands, and your body will not always want to do back-to-back services forever.

And that doesn’t mean your career stops — it means it shifts.

I help beauty professionals build their exit strategy by showing them how to:

Create new income streams

Transition into education or digital products

Design sustainable business models

Plan for retirement

Stop relying solely on physical labor

Your career should grow with you — not drain you.

✨ Bringing AI Into the Beauty World

Yes, AI is here — but it’s not the enemy. It’s a tool.

I teach beauty professionals how to use AI for:

Content creation

Client communication

Marketing

Administrative tasks

Business organization

Curriculum building

Making everyday life easier

AI won’t replace beauty professionals.
It will empower them — and I’m honored to guide that transition.

✨ Connecting With You Through Social Media

On TikTok, Facebook, and Instagram (@ur.skin.therapist), you’ll see the real me:

Wife

Mom

Educator

Entrepreneur

Motivator

Storyteller

Sometimes the friend who gives you a little tough love (but with a hug afterward)

• I show up to teach, inspire, uplift, and remind beauty professionals that they are not in this journey alone.

✨ My Foundation

My faith grounds me, guides me, and strengthens me.
The verse that anchors my life and my purpose is:

“I can do all things through Christ who strengthens me.” — Philippians 4:13

✨ A Message From Me to You

If you’re here because you’re looking for advanced education, CEU hours, state board exam prep, mentorship, or guidance as you grow — welcome.

If you’re tired of feeling unsupported in this industry — I see you.

If you’re ready to step into your next chapter with confidence and community — you’re in the right place.

Let’s grow together — in beauty, in business, and in belief.