Hey Bestie,
Let’s talk about something real for a second — the holiday rush. That time of year when the books are packed, the energy is high, and somehow your body and brain are running on caffeine, prayer, and muscle memory. You’re trying to give every client a flawless experience, answer DMs, prep for next year, and maybe — just maybe — take a nap in between.
But here’s what I want you to remember: this season isn’t just about staying busy; it’s about building relationships that last long after the holidays are over.
I know what it feels like to have a full schedule one month and a quiet one the next. That’s why retention matters more than rushes. Retention means peace of mind. It means you’ve built something steady — something that doesn’t fall apart when the calendar slows down.
So here are a few ways to keep your clients coming back (and actually looking forward to seeing you):
💌 1. Make it personal.
Ask about their family, their skin struggles, or their holiday plans. When clients feel seen, they stay.
🎁 2. Offer value — not just discounts.
Add something thoughtful: a hydrating mask upgrade, a skincare sample, or a handwritten thank-you note. Those details create emotional connection.
📅 3. Rebook before they leave.
Don’t be shy. Remind them that January fills up fast. Set their next appointment and take one more thing off their plate.
💬 4. Stay connected.
Send holiday texts, share skincare tips on your socials, and check in with genuine care. You’re not just their esthetician — you’re part of their self-care routine.
Here’s the truth: clients don’t stay because of the service alone. They stay because of how you make them feel. And no matter how many “new client specials” hit the internet this season, no one can duplicate the experience of being in your chair.
So breathe. You’ve got this. Focus on connection, gratitude, and the clients who already love you. When you take care of them, your business will take care of you. 💖