The Mid-Year Money Check: How to Evaluate Your Beauty Business in Q2

💰 Halfway Through the Year. Where’s Your Money?

You’re six months into the year, and here’s the real question:

Is your beauty business making money—or just staying busy?

As a licensed esthetician, educator, and multi-business owner, I’ve seen far too many professionals skip over this part. They treat summer like a “slow season,” when really, it should be your time to pause, reflect, and pivot with power.

If you want to scale, not stall—this Mid-Year Money Check is your non-negotiable.

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🔍 Why You Need a Q2 Evaluation

Your business is a living, breathing system. Without evaluation, you’re just guessing.

Taking 30–60 minutes to assess your financial performance and business strategy in Q2 can help you:

• Make informed pricing and promo decisions

• Increase profit margins

• Stop pouring energy into things that don’t convert

• Finish Q3 & Q4 strong

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📊 Step-by-Step: Your Q2 Beauty Business Audit

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1. Add Up Your Gross Revenue for April–June

Start simple. Pull your booking system or Square reports.

💡 Ask Yourself:

• What was your total service income?

• What did you make from retail?

• What did you earn from classes or digital offers?

👉 Pro Tip: Retail should be 20–30% of your total income. If it’s under 10%, it’s time to shift your sales strategy.

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2. Calculate Your Expenses (The Real Ones)

It’s time to face the truth: how much did you really spend?

Include:

• Product restocks

• Marketing & software subscriptions

• Supplies, packaging, uniforms

• Classes or continuing education

• Travel or photo shoots

• Rent & utilities

🚨 Red flag: If you’re spending more than 40–50% of your gross income on business costs, your pricing or profit margins need to change.

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3. Evaluate Your Most Profitable Services

You should know which service brings in the most money per hour worked.

📈 Try this simple equation:
Service Revenue ÷ Time Spent = Hourly Value

💡 Example: If your $85 facial takes 60 minutes and your $55 brow wax takes 15 minutes, which one actually pays more per hour?

Don’t be afraid to raise prices or repackage low-profit services into bundles or express versions.

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4. Review Rebooking and Client Retention

Client loyalty = sustainable income.

💬 Ask Yourself:

• What percentage of your clients rebooked in Q2?

• How many are first-timers vs. repeat clients?

• Are you tracking prebooking in your POS system?

📌 Tip: Add an incentive for clients who prebook 2+ appointments. (Example: a free brow wax or mini travel skincare item.)

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5. Audit Your Online Income Streams

If you have a Shopify store, affiliate links, or sell virtual classes, now’s the time to check in.

✅ Evaluate:

• Your best-selling product

• Cart abandonment rate

• Email open/click rates

• TikTok or IG traffic to your site

Need help optimizing these? Book a Free 30 Minute Discovery Call to get help mapping it out.

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🧠 Real Talk: What’s Not Working?

Be honest: What’s draining your energy with little return?

✂️ This could be:

• A service you no longer love

• A marketing platform that doesn’t convert

• Discounts that kill your profit

• Collaborations that aren't aligned with your brand

This is your sign to release what no longer serves your business goals.

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✨ Final Thoughts from Armenthia

Your growth isn’t just in what you do—it’s in what you review and refine.

Doing this check-in now means you’ll walk into Q3 with clarity, confidence, and a clear game plan to increase your income—without burning out.

You are the CEO of your beauty business. Act like it.

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💬 Let’s Talk Money

What did you learn from your Q2 check-in?
Drop a comment below or DM me on Instagram or TikTok @ur.skin.therapist.
Let’s grow smarter—and richer—together.