Bestie… can we talk? The holiday season is creeping up faster than that one client who always shows up 15 minutes early. 😅 If you wait until November to start planning your holiday promos, bundles, and marketing, you’re already behind.
Let’s make sure you’re ready to secure the bag this holiday season — and create a stress-free, profitable Q4. Here’s your step-by-step guide to get it done.
Step 1: Start Planning Your Holiday Promotions NOW
The most successful beauty pros and estheticians? They start planning early. Think about:
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Holiday Service Packages: Offer a “Glow for the Holidays” facial series or pair services for a discounted bundle.
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Retail Bundles: Combine complementary products into ready-to-go gift sets.
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Gift Cards: Easy to sell and perfect for last-minute shoppers.
Example: Pair a hydrating cleanser + moisturizer + travel-size SPF as your “Holiday Hydration Kit.”
Step 2: Stock Up on Inventory
Nothing is worse than selling out of your best product mid-December because you didn’t plan ahead. 😩
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Order retail inventory now.
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Double-check your backbar supplies for treatments.
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Have branded bags, tissue paper, and ribbons ready to make every gift purchase Instagram-worthy.
Step 3: Create a Holiday Content Calendar
Your marketing should be as organized as your treatment room. Here’s how to map it out:
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Plan weekly social posts featuring services, products, and client results.
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Schedule email campaigns with exclusive promotions and early access deals.
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Use TikTok and Reels to showcase your products and holiday services — think behind-the-scenes gift wrapping or holiday glow transformations.
Pro Tip: Keep your captions conversational, and don’t forget to add trending audio for more reach.
Step 4: Train Your Clients
Yes, bestie — we’re training them. Teach your clients that holiday booking season starts early:
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Post “early bird” holiday booking reminders.
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Offer small incentives for pre-booking (like $10 off January appointments).
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Keep your books organized so you don’t burn out trying to squeeze everyone in at the last minute.
Step 5: Set Financial Goals
Get real with your numbers now so you’re not stressed later.
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Decide how much you want to make in service sales and retail sales.
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Break that number down by week.
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Track your progress so you can adjust quickly if you’re falling short.
When you know your numbers, it’s so much easier to hit your goals (and celebrate your wins 💃🏾).
Step 6: Make It an Experience
Clients love feeling special. Make your space feel festive and welcoming:
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Add holiday scents like cinnamon or vanilla.
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Play soft holiday music during treatments.
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Offer complimentary tea, cocoa, or champagne.
Small touches make clients feel pampered and keep them coming back.
Quick Holiday Prep Checklist
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Map out promos and packages
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Order retail and backbar inventory
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Create a content calendar for Oct–Dec
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Remind clients to pre-book
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Set and track financial goals
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Add festive touches to your space
Bestie Motivation
This holiday season can be your most profitable quarter yet — but only if you plan ahead. Get your systems in place, stay consistent with your marketing, and show up for your clients like the pro you are.
By the time December rolls around, you’ll be sipping cocoa (or champagne 😏) knowing you crushed it.