Bestie, let’s be real — clients love a good deal, but what they really want is value. And as we slide into the cooler months (and the holiday season 👀), this is the perfect time to create skincare specials that make your clients feel pampered and keep your books filled.
If you’ve been wondering how to create promotions that actually convert — without giving away your profits — this post is your blueprint.
Step 1: Start with Your Client’s Needs
The key to a successful special? Knowing exactly what your clients want right now.
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Is their skin feeling dry and tight as the weather changes?
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Are they struggling with post-summer hyperpigmentation?
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Are they gearing up for holiday photos and want their glow on point?
When you build your specials around their needs, they feel personal — and clients are way more likely to book.
Step 2: Bundle Services for More Value
Bundles are a win-win. Clients feel like they’re getting more for their money, and you boost your revenue.
Ideas:
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The Fall Glow Package: Enzyme facial + LED add-on + take-home hydrating mask
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Pre-Holiday Skin Prep Series: Book 3 facials, get the 4th half off
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Quick Glow Lunch Break: 30-minute express facial with a hydrating booster
Pro tip: Name your specials something fun and seasonal to make them pop on your marketing materials.
Step 3: Include Retail for a Complete Experience
Don’t sleep on retail, bestie — it’s one of the easiest ways to increase revenue with your specials.
Example: Pair a pumpkin enzyme facial with a hydrating serum or moisturizer for at-home care. Clients love leaving with products that keep their results going between appointments.
Step 4: Use Scarcity to Drive Action
Limited spots = urgency. Try:
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“Only 5 spots left for this special!”
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“This package is only available through September 30!”
When clients know the clock is ticking, they’ll move faster to book.
Step 5: Promote Everywhere
Even the best special won’t sell if no one knows about it. Spread the word:
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Post videos on Instagram and TikTok showing the experience.
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Send out an email blast with a booking link.
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Talk about it during every client appointment.
Pro Tip: Use trending audio to showcase the treatment for extra reach.
Step 6: Track What’s Working
After each special, track your results:
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How many packages sold
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Which services were most popular
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How much retail was sold alongside treatments
This helps you know what to repeat (and what to tweak) for next time.
Quick Special Planning Checklist
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Identify client needs for the season
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Create value-packed bundles
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Add retail for take-home care
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Use scarcity to create urgency
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Promote on every platform
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Track your results for next quarter
Bestie Motivation
Remember, you’re not just selling services — you’re creating an experience that makes your clients feel seen, valued, and taken care of. When you show up consistently with creative, thoughtful specials, you’ll see your bookings and revenue grow.
So go ahead, bestie — get creative and build those fall specials your clients won’t be able to resist. 🍁✨