Hey friend,
Let’s talk about something that every beauty professional should be a little obsessed with—ingredients.
If you’ve ever felt stuck during a consultation, unsure how to explain why a certain serum is better than another, or just wanted to sound more confident when recommending a routine—then you already know how important understanding ingredients really is.
The truth is, ingredients are the heart of skincare. Knowing what they do, how they work, and who they’re best for can completely change the way you approach your treatments and retail recommendations. It takes you from esthetician to skin expert real quick.
Why Ingredient Knowledge Changes the Game
When you understand skincare ingredients, you stop guessing—and start customizing.
You’re not just picking a cleanser because it smells good or because the brand says it’s “for dry skin.”
You're selecting a formula with lactic acid to gently exfoliate or niacinamide to calm inflammation.
It gives you power, confidence, and credibility. And when clients see that you truly know your stuff, they trust you more, book more often, and invest in the products you recommend.
Start with the Basics (No Overwhelm Needed)
You don’t have to know everything all at once. That’s why I created my Skincare Ingredients Class—a beginner-friendly, value-packed session for licensed beauty professionals like you who are ready to grow.
Here’s what we’ll cover in just 2 hour:
- How to read and understand an ingredient label
- The difference between active and inactive ingredients
- Top 10 ingredients every esthetician should know
- How ingredients affect different skin types & concerns
- Common ingredient myths (and what to say to clients)
- Ways to pair ingredients in treatments & retail
- Surprise freebies to support your growth
When: Tuesday, May 27, 2025
Time: 6:00 PM CST
Location: Virtual (join from anywhere!
This class is the shortcut to feeling like a skincare pro without spending hours researching Google or YouTube. Plus, the surprise freebies? You’ll love them.
You can grab your seat right now on my website—click here to register!
Let’s build your confidence, your retail revenue, and your client results—one ingredient at a time.
Talk soon,
Armenthia McClelland