Let’s talk money.
More specifically—your prices.
If the thought of raising them gives you a little anxiety, you’re not alone. So many estheticians and beauty pros hesitate to increase their rates out of fear: fear of losing clients, being judged, or not being “worth it.”
But here’s the truth: growth comes with new value. And value deserves fair compensation.
If you’ve been working harder than ever and still not seeing the financial freedom you deserve, it might be time to take a good look at your price list.
Here are 3 signs it’s time to raise your prices—plus how to do it without the guilt:
1. You’re Fully Booked, but Barely Breaking Even
If your schedule is packed but your bank account isn’t reflecting that effort, something’s off. You should not be working yourself into exhaustion just to cover expenses. Your time, talent, and energy deserve to be profitable.
Ask Yourself:
What does it truly cost (time, product, energy) to deliver my service? Am I being compensated fairly?
2. You’ve Leveled Up Your Skills or Experience
Did you invest in new certifications? Offer upgraded treatments? Improve your technique or product quality? If so, your prices should reflect that growth.
Reminder:
You’re not the same esthetician you were a year ago—your rates shouldn’t be either.
3. Your Client Experience Has Elevated
If you’ve added more luxury, personalized care, or results-driven products to your treatments, that’s added value. Your pricing should align with the level of experience you now offer.
So How Do You Raise Your Prices Gracefully?
A. Give Clients Notice
Let them know in advance—30 days is standard. You can say:
"To continue providing the highest quality service and products, there will be a small price adjustment starting [date]. Thank you for your continued support—I love serving you!"
B. Focus on Value, Not Just Price
Don’t just say, “I’m raising my prices.” Share the why—whether it’s advanced training, new technology, or improved results. Let them see what they’re gaining, not just what they’re paying.
C. Stay Confident
If you sound unsure, your clients will feel that. Stand firm in the value you bring. You’re not charging more “just because”—you’re aligning your business with your growth.
Here’s your truth for today:
The right clients will stay.
The wrong ones will make space for better ones.
And your peace is priceless.
Raising your prices isn’t greedy—it’s responsible.
So go ahead, queen. Adjust the numbers. Elevate your worth. And watch your business shift in powerful ways.
XOXO 😘