☀️ Summer Isn’t Slow—It’s a Setup
Let’s break the myth: summer doesn’t have to be a slow season for estheticians.
In fact, it’s one of the best times to plant seeds that grow revenue, retention, and recognition. While others are coasting, this is your moment to pivot, plan, and profit intentionally.
Whether you’re working solo, managing a team, or building your beauty empire like IAMA Artistry or Beautifully Broken Kosmetics, these business goals will keep you scaling through the heat.
📈 Goal #1: Set a Q2 Revenue Target You Can Track Weekly
Break your summer income goal into daily and weekly booking targets. Don’t just say “I want to make $10K this month.”
Say:
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"I need $2,500 a week" →
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"That’s 15 appointments at $170 average ticket" →
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"That’s 3 appointments a day if I work 5 days/week."
✅ Tip: Use Google Sheets or an app like PocketSuite to track goals, rebookings, and average sales.
🎯 Goal #2: Launch a Seasonal Promo with Strategy
Summer promotions shouldn’t just be cute—they should be client magnets that lead to repeat bookings or product sales.
Examples:
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“Hydration + Glow Facial Bundle” (Book 2 facials in June, get a free brow wax or mask add-on)
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“Sunkissed Skin Prep Kit” (Bundle your top skincare items into a curated summer essentials bag)
🔗 Try this:
Feature products from your top selling products to create themed kits your clients can’t resist.
🛍️ Goal #3: Increase Retail-to-Service Ratio
If your goal is to scale, passive revenue through product sales is non-negotiable. Every service should end with at least one personalized product recommendation—period.
How to start:
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Track your retail-to-service ratio weekly
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Use shelf talkers or signage in your treatment room
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Share tutorials on how to use the products you sell on TikTok or Instagram
🔥 Want a starter product?
Promote something simple and seasonal because they practically sell themselves in summer!
🎓 Goal #4: Invest in Education That Elevates Your Brand
Summer is a great time to add new services or strengthen your skills. Don’t wait until fall to start leveling up.
Smart summer investments:
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Virtual CEU classes
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Content creation coaching
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Advanced skincare certifications
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Booking a 1:1 business mentorship with me through IAMA Artistry
💡 Remember: The more skills you have, the more revenue streams you create.
💡 Goal #5: Automate Where You Can, Personalize Where It Counts
Client follow-ups, booking reminders, and abandoned cart emails should not be manual anymore. Use tools like Acuity, Vagaro, or Square to do the heavy lifting.
But don’t forget to:
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Send handwritten thank-you notes
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Text your top 5 clients personally each month
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Celebrate birthdays, anniversaries, and their wins too
This builds loyalty and referrals like magic.
💬 Real Talk from Armenthia
Let’s be clear—success in summer doesn’t happen by accident. It happens by planning, promoting, and showing up even when everyone else is checked out.
You don’t need to launch something big to scale—you just need to commit to showing up bigger for your business and your clients every day.
✨ Ready to Glow Up This Summer?
Here’s your action checklist:
✅ Set your June income and booking goal
✅ Pick 1 promo to run from June 10–30
✅ Recommend 1 retail product per client
✅ Book 1 educational or business development class
✅ Automate one system in your biz this month
📣 Sound Off
Drop your summer business goal in the comments below 👇
Or tag me on IG or TikTok @ur.skin.therapist and let’s manifest these money goals together! 💸